Social Media for Entrepreneurs: The Best Platforms to Build Brand and Credibility in 2025

For today's entrepreneurs, social media isn't some optional add-on, it's your lifeline. Your brand lives there, your network grows there and your customers find you there.

But, I get it. You're a founder. You've got maybe 20 minutes and three quarters of a coffee left before your next crisis and the idea of juggling every single social platform out there sounds exhausting. Here’s the good news! You don't need to be everywhere, you just need to be strategic.

Let's break it down. Here's how I'd approach the top-performing social platforms in 2025—handpicked specifically for entrepreneurs who need to squeeze every drop of value from their precious time.

1. LinkedIn: Your Professional Home Base

Why it matters:

Honestly, LinkedIn is still king if you're serious about building professional authority. It’s your digital business card, ongoing resume and credibility showcase. Investors, partners and even talent, they're all there, looking for authenticity and expertise.

Key benefits:

• Share milestone updates and personal founder insights.

• Build genuine credibility with potential collaborators and hires.

• Plug into communities where your target audience congregates.

Our Insight: Right now, LinkedIn’s algorithm absolutely loves raw and authentic storytelling. Posts about your founder journey, product development steps, or even your biggest screw-ups (and how you fixed them) really resonate. Lean into vulnerability and transparency, it will pay off.

2. X (formerly Twitter): The Pulse of Your Industry, Right Now

Why it matters:

Twitter, now "X," (but old habits die hard) is still your best place for quick interactions and idea validation. It's perfect for entrepreneurs who practice building in public, dropping bite sized thoughts and staying relevant in trending conversations.

Key benefits:

• Directly engage with peers, early adopters, investors, and media.

• Quickly validate ideas and positioning.

• Keep your finger on the pulse of industry shifts in real-time.

Our Insight: Founder threads and "build-in-public" updates still crush it on X, especially if you add visuals like product mockups, growth charts or milestone moments. People love seeing the messy truth behind the polished brand.

3. Instagram: Humanize the Brand Through Visual Storytelling

Why it matters:

Instagram is your emotional connection point. If your product has a visual appeal or your startup culture is interesting, Instagram can be very powerful. It’s more about building trust, relatability and emotional resonance with your audience, rather than direct sales.

Key benefits:

• Showcase product features and the human side of your startup.

• Enhance relatability with behind-the-scenes Stories and Reels.

• Leverage customer testimonials visually.

Our Insight: Instagram Reels continue to punch well above their weight, especially when they combine your product in action and your personality as a founder. Don't be afraid to get personal or show a bit of humor.

4. TikTok: Your Shortcut to Discovery

Why it matters:

Tiktok has a bad reputation among the entrepreneurial communities. but it’s algorithm is still ridiculously good at surfacing fresh content. If you’re targeting younger demographics, early adopters or tech-savvy consumers, TikTok is a no-brainer.

Key benefits:

• Huge organic reach without spending a dime.

• Build emotional connections through quick, candid storytelling.

• Rapid-fire message testing—see what sticks in real-time.

Our Insight: Educational, authentic content ("Three Things I Wish I Knew Before Launching My Startup") blows the corporate-style ads out of the water on this platform. Keep it spontaneous, conversational, and real.

5. YouTube: Evergreen Content and SEO Gold

Why it matters:

YouTube is your long-haul investment. It’s perfect for content that stays relevant over time. Content like product demos, founder Q&As, tutorials and it doubles as a major SEO driver. If Google searches matter to your business (and honestly they should), YouTube content boosts your visibility.

Key benefits:

• Establish lasting brand authority.

• Create content that’s searchable and valuable for years.

• Easily repurpose videos into clips and shorts for other platforms.

Our Insight: Videos with clear, searchable titles, timestamped chapters, and personal storytelling consistently outperform others. Think of each video as a mini-lesson, not an ad.

Bonus: Threads, Reddit & other Niche Community Apps

Why it matters:

Smaller platforms like Threads and Reddit offer a hyper-focused communities perfect for gathering brutally honest feedback, testing nuanced positioning or diving deep into niche topics.

My Advice? Start Small, Then Scale

Here's the thing—spreading yourself thin across every single platform is a rookie mistake (and believe me, I've been there). Instead, pick the platform that aligns with your strengths and your audience. Usually, LinkedIn or X is the safest first step. Once you've nailed down your voice and rhythm there, expand outwards—maybe into visual storytelling on Instagram or TikTok or dive deep into long-form video on YouTube. But start focused.

Simplify Your Workflow with DefaultOS

Let’s be real: juggling multiple social platforms is exhausting. DefaultOS was built exactly for busy founders like you. One clean interface lets you:

✅ Manage all your social media channels efficiently
✅ Get actionable, personalized insights from AI-powered agents
✅ Plan and execute your entire content strategy on one infinite canvas

Cut the overwhelm. Focus your energy on what you do best—building your business.